Exploring Step 1: Spot the Shift in Consumption Habits
In 2026, over 70 % of UK adults report spending to say the least 30 minutes each day on a mobile game. That figure dwarfs the 45 % who still rely on traditional TV for casual entertainment.
In 2026, over 70 % of UK adults report spending to say the least 30 minutes each day on a mobile game. That figure dwarfs the 45 % who still rely on traditional TV for casual entertainment.